Wholesale-to-Retail Pricing Guide | Small Biz Profit Planning Tool
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Want to make sure you’re making money on every product you sell? This guide walks you through how to calculate the true cost of your product, choose a smart retail price, and understand your profit margin.
Perfect for makers, product-based businesses, vintage sellers, and anyone who buys wholesale to resell.
What’s Inside:
- Step-by-step walkthrough of how to price products you purchase wholesale
- A full worked example with real numbers
- Clean, printable layout that’s easy to follow
- Includes the “Suggested Retail Price for 50% Margin” formula
Who This Is For:
- Small business owners and creatives who resell physical products
- Handmade sellers who buy in bulk and want to price confidently
- Vendors prepping for markets or pop-ups
- Anyone unsure how to mark up a product to stay profitable
Format: 1-page PDF (printable or digital use)
Important Note:
This is the guide-only version. It does not include the editable calculator spreadsheet.
If you’d like the full calculator editable Google Sheet, get it here: Wholesale to Retail Pricing Calculator.
Make your pricing work for you and start selling with confidence.
